Let's Kindle the Magic

Let's Kindle the Magic is a brand identity project developed for the Multimedia Publishing course, where we were tasked to conceptualize and build a complete visual identity for a product. For this project, I chose to develop a clothing line focused on expressive, fantasy-driven shirt designs.

The brand is centered on the idea of infusing everyday apparel with elements of mysticism and imagination. The visual language of it draws inspiration from surrealism, symbolism, and fantasy motifs, which result in designs that feel otherworldly. Each shirt serves as a medium for storytelling, where I try to combine bold compositions and symbolic imagery to evoke a sense of wonder.

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Roles: Graphic Designer

Tools: Adobe Photoshop / Figma

Type: Brand Identity / Apparel Design